Who we are

Antonia Skaraki

She started her career in the music industry at BMG, SONY, WARNER, EROS MUSIC & FM RECORDS. She worked as head of the art department at MOTO magazine, PROTI newspaper, and the IDANIKO SPITI magazine. She became Creative Director of Able Communications. In 1993 she founded Karamella Advertising, and in 2007 she participated in the launch of Looking Advertising. Today she is Founder and CEO of A.S. Strategy, Branding & Communication.

In 1999 she took part in the Roma Biennale. In 2003 she co-organised Athens Design Games. In 2005 she took part in the EC programme “EQUAL” with her work ANDROMEDA – against racial discrimination at work environment. She has been Vice President of Branlab, a model company aiming at promoting design. She co-organised and designed GREEN DESIGN FESTIVAL 2009. In 2013, at the Centre of Mediterranean Architecture, she launched her personal exhibition titled: “About identity: Location and the World – 14 stories, 14 journeys”.

In 2018 she took part in the creation of H2B HUB Business Hub, at the Heraklion Chamber of Commerce and at the Cross EUWBA ως WBA (Woman Business Angel) aiming at the empowerment of female entrepreneurship and the creation of a sustainable funding source of private capital. At the same time, she was responsible for various brand mentoring activities of H2B HUB in collaboration with Dubai Centre for Risk and Innovation. She has been speaker of Fuckup Nights Heraklion // VOL.3, and of TEDxUoM2018 (Convictions and Design). She is a keynote speaker at forums concerning design, strategy and the tourist industry.