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Who we are

We’ve been around for 30 years. And turn younger by the day.
We’re one solid team of 11 different characters.
We believe creativity can change the world.
We take our work seriously but not ourselves.
Before we analyze a product, we sense its aura.
Before we categorize it, we feel its power.
We have the passion to make a difference and the knowledge to support it.
We walk first then run.
We don’t look troubled when troubleshooting.
Every idea is a positioning on life.
Every client is unique.

We have a journey together. Let’s walk.

What we do

However we thought of it yesterday, today we’ll think in a brand new way.

  • Brand Strategy
  • Research and insights
  • Brand Analysis
  • Brand Positioning
  • Brand Architecture
  • Brand Growth
  • Naming and Nomenclature Systems
  • Brand Identity
  • Brand Story
  • Design Strategy
  • Visual Strategy
  • Identity Systems
  • Typography
  • Image Language
  • Illustration Language
  • Brand Guidelines
  • Brand Communication
  • Baseline & Taglines
  • Tone Of Voice
  • Brand Key Messaging
  • Communication Strategy
  • Campaign Concepts
  • Video
  • Brand
  • Packaging Design
  • Environments
  • Retail
  • Websites
  • Digital Presence
  • Exhibitions

Production

18

Countries

30
+

Industries

350
+

Clients

When great ideas meet great people, borders are removed. Our body may live in Athens, but our spirit, passion and actions travel the world.

Map

Meet the team

Antonia Skaraki

Antonia Skaraki

Owner & Creative Director

Antonia Skaraki

Owner & Creative Director

She started her career in the music industry at BMG, SONY, WARNER, EROS MUSIC & FM RECORDS. She worked as head of the art department at MOTO magazine, PROTI newspaper, and the IDANIKO SPITI magazine. She became Creative Director of Able Communications. In 1993 she founded Karamella Advertising, and in 2007 she participated in the launch of Looking Advertising. Today she is Founder and CEO of A.S. Strategy, Branding & Communication.

In 1999 she took part in the Roma Biennale. In 2003 she co-organised Athens Design Games. In 2005 she took part in the EC programme “EQUAL” with her work ANDROMEDA – against racial discrimination at work environment. She has been Vice President of Branlab, a model company aiming at promoting design. She co-organised and designed GREEN DESIGN FESTIVAL 2009. In 2013, at the Centre of Mediterranean Architecture, she launched her personal exhibition titled: “About identity: Location and the World – 14 stories, 14 journeys”.

In 2018 she took part in the creation of H2B HUB Business Hub, at the Heraklion Chamber of Commerce and at the Cross EUWBA ως WBA (Woman Business Angel) aiming at the empowerment of female entrepreneurship and the creation of a sustainable funding source of private capital. At the same time, she was responsible for various brand mentoring activities of H2B HUB in collaboration with Dubai Centre for Risk and Innovation. She has been speaker of Fuckup Nights Heraklion // VOL.3, and of TEDxUoM2018 (Convictions and Design). She is a keynote speaker at forums concerning design, strategy and the tourist industry.

Roula Sklivanaki

Roula Sklivanaki

General Manager
Valia Alousi

Valia Alousi

Graphic Designer
Andreas Deskas

Andreas Deskas

Graphic Designer
Alexandros Tsakiris

Alexandros Tsakiris

Graphic Designer
Christos Gerokostas

Christos Gerokostas

Graphic Designer
Naya Koutroumani

Naya Koutroumani

Content Writer
George Gazis

George Gazis

Brand Development Manager
Irini Beri

Irini Beri

Account Manager
Natalia Klossa

Natalia Klossa

Operations Manager
Roula Sklivanaki

Roula Sklivanaki

General Manager
Valia Alousi

Valia Alousi

Graphic Designer
Andreas Deskas

Andreas Deskas

Graphic Designer
Alexandros Tsakiris

Alexandros Tsakiris

Graphic Designer
Christos Gerokostas

Christos Gerokostas

Graphic Designer
Naya Koutroumani

Naya Koutroumani

Content Writer
George Gazis

George Gazis

Brand Development Manager
Irini Beri

Irini Beri

Account Manager
Natalia Klossa

Natalia Klossa

Operations Manager