Antonia Skaraki interviewed at the Mini Market Magazine

“The mini market space layout design is of the outmost importance”

A.S. Advertising is one of the agencies with vast experience in the small retail layout design. The owner, Antonia Skaraki, told “Mini Market and Small Retail” magazine the ways in which she tries to boost this type of business.

How important do you think layout design is in a mini market?

It’s of the outmost importance, naturally, since layout design decodes in full the term “convenience store”. It’s the basic factor leading to the portrayal of the protective shell the specific brand provides the consumer. If it was human it would be a person’s way of speaking, the environment in which he/she accepts us when we visit and which should inspire trust – I wonder is there anything more important than this?

Which services does A.S. Advertising offer?

The first step is the creation of an innovative concept, which can lead the growth of a business. Then, we map out the brand strategy and its execution until we end up with the ideal architectural design for every space. What’s important to realise is that the conditions of the market change constantly, pushing brands to a continuous evolution synchronised with the present – according to time frame – data. This is where the importance of transformation marketing shows. In other words, the dynamics according to which a brand changes in order not to simply follow developments, but play a role in shaping them. I’m really proud that A.S Advertising stands by all Small Retail businessmen an ally to their effort.