Human-centered approach, rise of brand purpose, usability, technology, sustainability, inclusion and above all evolution. These pieces make up, at the given moment, the puzzle of branding & design. Branding and design agencies give form and shape to the needs of the market, as they are formed in every era, combining art and aesthetics with data and consistently discovering emerging trends, whether they are related to more abstract concepts such as nostalgia, or to more practical ones such as usability and sustainability.
