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The Wine Bag
  • Awarded
  • The Wine Bag
  • The Wine Bag
  • The Wine Bag
  • The Wine Bag
  • The Wine Bag
  • The Wine Bag
  • The Wine Bag
  • The Wine Bag

The Wine Bag

  • Beers, Wines & Spirits
  • Wine

Fashion is ruthless. Cover your ankles, show your knees. Dance in bell-bottom trousers, walk in stretch high-rise leggings. Match your shoes to your bag. What? Utterly boring to match shoes to bag. There’s only one thing on which fashion persists. No matter the trends, the ideas, the collections, the bag must absolutely always without exception match the wine. The Wine Bag. A Limited Edition of The Wine Barrel, exclusively for Lidl.

  • Brand Definition
  • Brand Architecture
  • Brand Growth
  • Brand Identity
  • Design Strategy
  • Typography
  • Visual Identity
  • Image Language
  • Illustration Language
  • Tagline & Brand Language
  • Tone of Voice
  • Packaging Design

Awards & Distinctions

2023FAB Awards

Silver Award

Indie Awards

Silver Award

Most Innovative Use of Design
Red Dot Awards

Red Dot

Packaging Awards

Bronze Award

Labeling Innovation
C2A Awards

Best of

Best in Beverage/Packaging
Novum Awards


Packing Design

Best Design Awards Certificate

World Brand Design Society Awards


Packaging Design: Product Creation
WorldStar Global Packaging Awards