Antonia Skaraki at Design Athens 2: Strategic thinking & design create business models
01 February 2016
To create a brand is an exciting experience aiming at conveying its principles, history, content, mission and promise through the aesthetics of modern design. We therefore realise that the creative design of a brand must serve the philosophy and strategic thinking behind the name. By penetrating the semiology of the substance, intentions and strategic plans characterising a product, we can choose the appropriate methods to design an original and attractive design which will be a quick and precise communicative arrow in the quiver of an enterprise. By analyzing the case study of Coffee Lab Microroasters, we see that the fertile composition of the strategic map and creative design is what attributes the company its unique identity.