When superb style and functionality meet, they give birth to a result as practical, holistic, intact, elaborate, safe, elegant and simple as an egg. Beneath its simplicity, the egg nests its complicated and multileveled nature of inventiveness, care and creation and constitutes the most representative example of packaging, given by nature itself.
The dotted lines on the top of the egg signify the area where the pack opens and the product becomes approachable to the consumer, exactly like in the case of an egg, when its shell breaks and reveals its content. The ‘fragile’, ‘this-side-up’, ‘handle-with-care’ symbols underline the egg visual approach and refer to the protective and usable but also creative side of modern packaging.