Human is the measure of all things. It’s about the simple folk with the heart of a hero. The person who is one with their land. Who respects the produce that raised them and will raise their children. Who fights everyday with the weather and soil. Who doesn’t quit in the face of hardship. The future of humanity is on their shoulders, even if they are unknown to the many. The only tribute to them, a road bearing their name. And a number. This is how a person turns into a place. It is where all nameless heroes live.
2015 | Packaging of the World | Feature | Branding |