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The Daily Greek
  • Awarded
  • The Daily Greek
  • The Daily Greek
  • The Daily Greek

The Daily Greek

  • Retail Food & Beverage
  • Traditional Patisseries, Australia

The deliciousness and variety of Greek flavours is a piece of culture which, when travels abroad, gains friends. When on top of that you add the signature of the famous Terkenlis, a brand with global resonance is born.

The identity of the brand is the identity of Greece itself. The Greece of unique flavours, but also of the one offering something new every day. Since news used to spread through newspapers, we named the brand Daily Greek. Like a tasty newspaper that transports culture, freshness and Greekness.

As basic pallet we chose our local colours. The white of the Cyclades and cadmium blue for its unique brightness. The secondary colours, also intense, also showered by Greek light, were added to differentiate the categories.

Our inspiration was Yannis Moralis and his geometric motifs which are built with simple and controlled gestures. Nothing is left to chance. The essence of the motif, Greek-centred, unfolds rhythmically. With continuous, almost obsessive repetition, it mirrors Greek pluralism. The visual concept creates a dialectic antithesis between shapes and colours.

The Greek element becomes even more emblematic thanks to the font, which is inspired by minimalism and the frugal design of ancient epigraphs on marble and stone.

The brand photographs the land of blue and white. Of geometry and logic. Of the linear script and minimalist thought. Of good food and pure ingredients. It’s a Greece that not everyone can visit but everyone can taste.

  • Corporate Identity
  • Brand Strategy
  • Brand Definition
  • Brand Development
  • Brand Architecture
  • Brand Growth
  • Brand Story
  • Brand Identity
  • Naming & Nomeclature Systems
  • Design Strategy
  • Typography
  • Visual Identity
  • Image Language
  • Illustration Language
  • Brand Guidelines
  • Tagline & Brand Language
  • Tone of Voice
  • Brand Key Messaging
  • Brand Communication
  • Campaign Concepts
  • Experiences & Environments
  • Retail
  • Websites
  • Packaging Design

Awards & Distinctions

2019FAB AwardsSilver AwardRetailers

A’ Design AwardsSilver AwardPackaging Design
Packaging AwardsSilver AwardPackaging of Products Launched in a new International Market