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Morosha Dzherelna

Morosha Dzherelna

  • Beverages
  • Mineral Water

Launched amidst the trials of war, Morosha Dzherelna is a symbol of resilience and renewal, embodying the courage and determination of a nation striving for a brighter tomorrow. Its design speaks to this vision of hope. The bold geometric shapes and vibrant colours are inspired by the Ukrainian flag and traditional ethnic symbols, reflecting the nation’s rich cultural heritage. The blue evokes harmony and offers a connection to the Carpathian source of this life-giving water.

The design reflects the spirit of the new Ukrainian people. It embodies forward-thinking, self-reliance, authenticity, and meaning. It stands as an ally—a quiet and steadfast companion—urging Ukrainians to embrace their inner hero and rediscover their strength.

Morosha Dzherelna’s bottle design—like the water itself—restores body and soul, whispering a message of perseverance with every drop. This is more than a refreshment; it is "The Water of the Next Day," a testament to Ukraine’s brave soul and the boundless possibilities of its future.

  • Corporate Identity
  • Brand Strategy
  • Brand Definition
  • Brand Development
  • Brand Architecture
  • Brand Growth
  • Brand Story
  • Brand Identity
  • Design Strategy
  • Typography
  • Visual Identity
  • Brand Guidelines
  • Tone of Voice
  • Brand Key Messaging
  • Packaging Design