Saristi – Cuore e mente

Beverages
Herbal & Teas

Following the road of Hippocrates, Saristi gathers roots, leaves, flowers and herbs and makes drinks that heal. From Greece, the East, the four corners of the world, selected natural herbs combine their bioenergy and offer physical and spiritual harmony.

The guide to Saristi’s identity was the philosophy of the brand itself. We delved into the deeper essence of natural treatment, the principles of balance, the four elements of nature: Earth, the matter of existence. Fire, the power of metamorphosis. Water, the power of transport. Air, the principle of movement. Their symbols merged and created the logo, which is the fifth element: Ether. The logo is the synergy of all elements that, when they exist inside us, they help us achieve true harmony in our spiritual core.

The semiology of the colours transports the operational characteristics of each drink, causing vibrations on the environment and on the portrayal of the animal. Each animal represents a cure. The leopard, the peacock, the panda, the deer, the flamingo become ambassadors of a philosophy which invites to the natural form of the world and to a contemporary and ancient way of life.

The brand’s design has been created for an audience that thinks our-of-the-box, as a small luxury for the true trendsetters.

Corporate Identity
Brand Strategy
Brand Definition
Brand Development
Brand Architecture
Brand Growth
Brand Story
Brand Identity
Naming & Nomeclature Systems
Design Strategy
Typography
Visual Identity
Image Language
Illustration Language
Brand Guidelines
Tagline & Brand Language
Tone of Voice
Packaging Design

Awards & Distinctions

2018	A' Design Awards	Silver Award	Packaging Design
	Mobius	Certificate for Packaging Design	Food
	Novum Awards	Gold Award	Packaging Design
	Olymp Awards	Silver Award

2019	A' Design Awards	Bronze Award	Packaging Design
	Packaging Awards	Bronze Award	Limited & Special Edition Products
	A’ Design Awards	Silver Award	Packaging Design
	Mobius	Certificate for Packaging Design	Branding & Design