Can a brand have a voice? Can it speak, move, smile, guide? It can when it’s John. The street-smart, friendly character we designed for ASK Convenience Store. John, however, is just one part of the ecosystem. In the beginning was the name. ASK is the foundation of the brand. It works both as a promise and an invitation. The name activates the store. Then came the distinctive purple and yellow colours, making the brand distinguished and unique. Colour, together with confident, friendly typography and John’s presence, creates a flexible system that works in every environment, from cards to outdoor campaigns, always delivering the same impact. The result? A retail design universe that gives everyday shopping a friendly and lovable face.
