The inspiration lingering behind the creation of Monastik Suites, is an amalgam of senses stimulated by architecture, travel, scenography, history, matter, collective consciousness, human psyche and urban evolution concentrated in the Athenian matrix; the navel of democratic thought.
The branding identity of Monastik Suites is a reflection of Athens itself: a city caught between history and modernity, where the interplay of light, materials, and emotions crafts a unique narrative. This complexity was embraced to create a brand that speaks of the soul of Athens while offering a tranquil retreat for its guests.
The name ‘Monastik’ resonates with simplicity and purpose, encapsulating the hotel’s core values of serenity and individuality. The logo is minimalist and assertive. It embodies the architectural clarity of the suites. Its clean lines and spacious typography evoke both balance and sophistication, mirroring the interior design.
The design philosophy revolves around distilling the essence of Greek ‘philoxenia’ and embedding it in every touchpoint. From stationery to digital presence, the brand’s identity is rooted in subtlety, elegance and sophistication. The earthy colour palette, inspired by Athenian light and stone, provides a tactile connection to the city’s urban fabric. Deliberate use of negative space and restrained design elements echo the hotel’s subtractive architecture, where every item has a purpose and nothing is superfluous.
The tagline, ‘Living in Athina,’ transforms a stay at Monastik into an invitation to become a citizen of this eternal city. It bridges the timeless with the contemporary, encouraging guests to explore Athens not as tourists, but as part of its living, breathing story.
The brand extends beyond visuals into storytelling. A fingerprint motif weaves together the brand’s story and the city’s rich heritage. It invites every guest to leave an imprint on the hotel, on the city but also on their own personal history.
