A five-star boutique eco-hotel in Crete, Tella Thera is created for conscious travellers seeking slow living, sustainability and understated luxury. Its identity was designed with deep respect for the land and Cretan culture, unfolding organically and remaining inseparable from place and time. A calm and cohesive visual language emerges, grounded in simplicity and environmental awareness. The name forms the foundation of the identity: Tella derives from the Roman Tellus, associated with earth and fertility, while Thera refers to Theros: summer and harvest. The logo is spartan, built on simplicity and mutual respect for everything that surrounds it. Mycenaean ideograms and restrained illustrations draw from Mycenaean and Minoan art. Designed to live on paper, clay and fabric, the identity embraces natural materiality and imperfection, with design functioning as a carrier of memory, ritual and sustainable experience.
