What happens when two high-end brands decide to travel together? An established curator of taste like Ipirotissa joins forces with acclaimed chef Athinagoras Kostakos, known for his adventurous and unapologetic cuisine. When Athinagoras creates healthy bowls, signature sauces, and soups for Ipirotissa’s store at the Golden Hall, the challenge becomes designing something that expresses uniqueness, casual luxury, exceptional quality, and flavours that excite the palate. So we closed our eyes and drew a single uninterrupted line.
The chef looks back at us through this sketch, reminding us that a single pencil stroke can carry the spontaneity, inspiration, and emotion of tasting something made right there on the spot.
Discreet typography and an almost monochromatic palette strip away every cliché associated with ready-made meals. High casual cuisine is served in 100% recyclable bowls.
This is the simplexity experience: a design language where simplicity and sophistication coexist effortlessly, created for a contemporary, conscious urban aesthetic.
