New visual identity for Olympia City Music Theatre "Maria Callas". Both an honour and a joy to contribute pro bono to such a significant cultural project. The theatre as living platform for the musical heritage of Athens and its contemporary culture. The theatre as footprint of our artistic sensibility. Of our challenging traditional forms and giving birth to counter-forms. What takes shape is what cannot be orbserved. You see it. You hear it. You feel it.
What is captured is beyond information but the essence of the performance. The intangible forces with which art and culture win their battles. Who said emotion has no shape? It claims its own space and time. It creates a visual language that reflects the ephemeral nature of performance. Digitised shapes, crafted from block-like pixel forms, merge classical grandeur with digital modernism. A cohesive experience of impressions and moments. Two colours fill the space with their energy, arming every material with optimism and anticipation for what is to come. In every application, the shapes evolve, just as performances and impressions do—just as audiences, art, life are constantly renewed.
