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Women Empowerment

  • Corporate Gift

This year we rewrote the rules. Our corporate gift is given by the women of A.S on behalf of the women of the world. Our gift is us being women. And as such, we have voice, choice and power.

Our gift is a pungent drink followed by a pungent message. Clear and honest it becomes the content of bottles whose shape symbolise the bodies of women. 7 different bodies, 7 different women, 7 different voices. Every voice utters a word. Every word is encapsulated by a quote belonging to one of these women who bring civilization into our society. Every quote is made by hand as a personal offer of wisdom, independence and struggle: Freedom. Change. Equality. Justice. Education. Choice. Strength.

Every notion is a seed falling on fertile ground. Until the seed becomes tree. And the tree, forest. All the women of the world united in the thickest, most impenetrable, untouchable and life-giving protective forest of our little big existence.

Special thanks to the artist Christina Makropoulou for her valuable contribution.

  • Naming & Nomeclature Systems
  • Typography
  • Visual Identity
  • Image Language
  • Illustration Language
  • Tone of Voice
  • Packaging Design