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Metaphorm 3

Metaphorm 3

  • Culture

A journey to Egypt. A country as a living paradox. The place that gave birth to the concept of cosmic order, Ma’at, now exists within a state of cosmic chaos. It is not decline. It is a mechanism of survival, creativity, and endurance. Chaos has its own beauty. Metaphorm III. An edition measuring 50 × 100 that becomes an interactive object. Layouts move between structure and fragmentation, conveying the tension between order and chaos. Fragments, slogans, graffiti, and poetic excerpts appear at times discreet, at times aggressive. Design turns the printed piece into an experience, a sequence of pauses, collisions, and repetitions. All pages are free. No pins, no binding, no glue. No pagination. Each spread is a poster. The publication can be dismantled and reassembled according to the reader’s personal instinct, taste, or mood. In this way, chaos becomes a structural element. The edition changes form yet never loses its coherence.

  • Typography
  • Image Language
  • Campaign Concepts