Πyrá is a celebration of the Cretan pie, a culinary tradition born from fire. Handcrafted with care, these pies are baked in wood-fired ovens, their fillings ranging from savoury to sweet and from traditional to innovative. Every bite tells an authentic story inspired by Cretan heritage.
For Πyrá, a name as elemental as the flame itself, the design was inspired by the power of fire and earth and the primal values they symbolize, we created a visual identity drawing from the ritual of a wooden oven where flames transform simple ingredients into something extraordinary. Terracotta became the heart of the design, its warm, its earthy tones creating a firebrick which is the material building the oven as well as the whole shop. Minimalism guides every element, reflecting the simplicity and honesty of this brand. The logotype, embossed like a mark left by fire, mirrors the authenticity of handmade pies. Packaging and materials were designed to echo the textures of the earth.
The shop’s aesthetic builds on this foundation, where the terracotta palette meets clean, rustic elements, blending tradition with a contemporary edge. Signage and bags feel as if they’ve been forged in the same fire, seamlessly connecting every detail to the ethos of Πyrá: timeless, humble, and with respect to tradition and human capability.
